About Us

We are your feminine fashion fix! Hello Molly was born out of the belief that every girl should have access to on-trend wardrobe essentials that don't break the bank.

With more than 100 new releases every week, there's always something to complement your style. Our customers are free spirits, dream chasers and trend lovers with a full social schedule and an outfit for every occasion. With millions of fans on social media, we believe life is a party...let's dress like it!

Hello Molly Models Hello Molly Models

Since launching in 2012, shoppers in more than 100 countries and counting have made us their go-to fashion destination. We have landed on the radars of world-renowned It-girls, models, influencers and most importantly, our gorgeous and loyal shoppers!

Thank you for supporting us on our journey. We hope our story inspires you just as our customers inspire us.

Hello Molly

Our Journey

Our journey
  • September 2012
    SEPTEMBER 2012Hello Molly's incredible journey begins
  • December 2016
    DECEMBER 2016Our oh-so-boho little sister brand Fortunate One is born!
  • May 2017
    MAY 2017We move into our biggest office space yet, and are still calling it home in sunny Rosebery, Sydney
  • November 2017
    NOVEMBER 2017We are there for every formal, birthday and graduation as we release our luxe in-house occasion wear collection, Dear Emilia
  • November 2018
    NOVEMBER 2018We take to the water with our debut swimwear collection, Hello Molly Swim
  • June 2020
    JUNE 2020We become a safe and progressive space for women as one of the first Australian fashion retailers to launch a Self Love category
  • September 2020
    SEPTEMBER 2020Our healthy lifestyle journey begin as our exclusive activewear brand Elette Fit launches

Our Collections & Brands

Our Collections & Brands Our Collections & Brands

We design exclusive collections for all aspects of your life, right here in Australia!
We hope they make you feel as beautiful on the outside as we know you are on the inside.

Explore these collections.

Dear EmiliaDear Emilia
Swim By Hello MollySwim By Hello Molly
Elette FitElette Fit

Our Social Responsibility

Social Responsibility Social responsibility

As a brand, we are firm believers in giving back to the community.
We have regularly donated to a variety of environmental and humanitarian charities and causes.

You can find our list of charities below!

  • Dress for Success
  • Wires
  • Australian Red Cross
  • Black lives matter
  • Reconciliation Australia
  • American Red Cross

Loved By Celebs & Customers

Loved By Celebs & Customers
Loved by Celebs & Customers Loved by Celebs & Customers

From celeb royalty Em Rata and Kylie Jenner, to making it on the silver screen on our favorite reality TV shows Selling Sunset & Bachelor In Paradise, we have been seen in digital and print publications across Australia and the United States.

Now we are ready four our next starring feature; in your selfie!